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Top 10 Ideas for Small Business Advertising

Asian Locals April 29, 2019 No Comments

Top 10 Ideas for Small Business Advertising

Small businesses have been eyeing a more significant share of the market. Sadly, every new marketing style seems to favor enterprises with a big budget. Nonetheless, there are new subtle small business advertising practices that you can use to get ahead of the pack. Consider some listed below to grow your bottom line. 1. Business cards distribution Even in a world of speedy communication highways over the cloud, business cards still hold significance. That is a lesson you can learn from big corporations. Their marketing teams and all their employees always carry branded business cards, and so indirectly help to spread the brand message. Business cards are effective for small business advertising. When a prospective client gets your business card, they develop a professional image of your business in their mind. A card helps to build trust and is a sign of credibility. When you are out meeting new friends […]

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Starting a business with a friend? Here are some Do’s and Don’ts

Asian Locals April 4, 2019 No Comments

Starting a business with a friend? Here are some Do’s and Don’ts

There are many advantages of starting a business with a friend. Nevertheless, just because you get along smoothly doesn’t mean that everything in the business will be smooth. Co-founding a business with a friend is a very important decision and it needs the effort of both parties to work. You will also have a significant task of distinguishing work from personal life. Below are the dos and don’ts of starting a business with a friend. The Dos- Clear communication: You and your friend probably get along because of an excellent and clear communication. The same will apply to the business. Business communication means being clear on goals, expectations and responsibilities. Even if you are bosom buddies, it will be wrong to assume or to expect that you will always be on the same page. Lack of communication leads to confusion and losses that will cripple the business. Define duties and […]

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Managing a Small Business with Less or no Funding

Asian Locals March 18, 2019 No Comments

Managing a Small Business with Less or no Funding

Running a business with little or no funding can be very challenging, but it is possible. Entrepreneurs can get restless when funds run out, but with the right approach you can keep the business running even when financial streams run dry. Marketing a small business in a niche e.g. selling products to Asians in the UK – works better if you can get the relevant exposure so that you save on untargeted promotions. Monitor your income and expenses Any business can run out of funds. It can happen due to losses, fraud, unexpected expenses, customer defaulting. Without watching the little income that comes in and goes away, your whole business could sink. Find out what areas of the business you will need to prioritize to keep your main clients happy. As you well know, client satisfaction leads to more income. Ensure that every cent you currently have in the business […]

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Benefits of using an Online Directory

Asian Locals February 25, 2019 No Comments

Benefits of using an Online Directory

Online directory offers a number of benefits to businesses. These are mainly used by businesses, freelancers and professionals. Cost effective – Most of the online directory listings are priced humbly. This makes it a cost effective solution compared to other highly priced options that are beyond the reach of small businesses. Active customers – Unlike social media or search advertising, where it is difficult to make out the actual intention of the customer (for e.g. buying or browsing), online directories generally have users who are actively looking to buy a product or a service. This helps businesses reach the target market that is more likely to convert into a real customer. Google search – Online directories benefit from better rankings on search engines. So, a prospective customer searching for a related product or service in your area is likely to be sent to your classified ad. Find the right site: […]

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Top tips to increase traffic to your advert

Asian Locals February 11, 2019 No Comments

Top tips to increase traffic to your advert

 Ad titles – Serve as ad headlines and appear in search results. So, try to use keywords in your titles. Avoid using numbers in your title. Try limiting your title size to 50-60 characters only. Description– Add a clear description of the product or service that you want to sell. Include product features and any other information that you believe can help the buyer in making a purchase decision. Use quality image(s) and/or video(s). Location– Be specific while selecting location. Make it easy for the prospective customer to find you. Keywords– Use focused keywords in your ad title and description but don’t over do it. Keyword stuffing could push the ad down to the listing page. Link– Provide your website link in the description. You can also use your business facebook page link. Information: Provide all relevant information on classified ads posting section(s). Try to fill all the sections. Social […]

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